So Do You
Don’t overthink it.
These aren’t official archetypes. They’re just the patterns we keep seeing while everyone pretends they’re being original.
8 core styles. 4 bonus ones for the emotionally advanced.
Figure out who you follow. Then figure out who you are.
(If you say “none of them,” you’re probably Chaotic.)
The Usual Suspects (main 8)
Start spotting them — in your feed and in your mirror.
The Intentional One
Wakes up with a color-coded plan, a curated grid, and a content calendar that works harder than most interns.
You admire them. You also kind of hate them. Their content is strategic, structured, and shockingly consistent. Bonus points for using words like “funnel” and “alignment” unironically.
The Chaotic One
Posts like they just tripped and fell into the app.
Relatable, unpredictable, and often viral — usually by accident. Their posts read like a panic attack with punchlines, and you’ll still scroll through every last one.
The Conflicted One
Thinks in nuance, posts in spirals, replies to themselves in the comments.
They see all sides, which is admirable — and exhausting. Half educator, half overthinker, their feed is a masterclass in “Well, actually…”
The Overlooked One
Not in the spotlight — but if they left, everything would collapse.
They’re not flashy. They don’t overshare. But they’re the backbone of every brand or community they touch. Most people don’t notice them until something breaks.
The Performative One
Always ‘on.’ Has a favorite filter. Gives TED Talk energy in a 10-second reel.
This person’s content is engaging, dramatic, and suspiciously polished — even when they’re “just being real.” Great at capturing attention. Sometimes unsure what to do with it.
The Disruptive One
Doesn’t follow trends. Breaks them. Loudly.
They’re the hot take factory, the system challenger, the eye-roll-inducing-yet-right person in the comments. Their content sparks applause or arguments — sometimes both.
The Reluctant One
Didn’t want to post. Didn’t want to lead. Somehow still here.
This is the soft-spoken narrator of their own quiet meltdown. Their content is deeply real, slightly unsure, and usually starts with “I wasn’t going to share this but…”
The Idealized One
Floats six inches above the algorithm. Beautiful. Untouchable. Vaguely human?
They post dreamy aesthetics, thoughtful one-liners, and carefully chosen vulnerability. You like them, but you’re not totally sure they’re real. Or tired. Or messy.
The Shadow Types (bonus 4)
And now for the ones you won’t admit to being (until it’s too late)
The Analytical One
Brings data to a meme fight.
They speak in charts, cite sources in captions, and track engagement like it’s a second job. Not the most emotional poster — but they’re almost always right.
The Mirror
They don’t post for attention — they post to make you notice your own reflection.
Quiet, observant, and weirdly powerful. They ask questions that make the room go silent. You’ll never forget how they made you feel (even if they said almost nothing).
The Strategic Opportunist
Never posts just to post. Every word is a setup.
You think they’re quiet. They’re actually calculating. Every post is a breadcrumb, every DM is a move. They don’t chase visibility — they close deals in the dark.
The Drained One
Used to be ‘always on.’ Now just trying to not dissolve.
They’re burned out, self-aware, and done pretending they love this app. Their posts are soft sighs wrapped in honesty — and they resonate hard because they’re not trying to impress anyone anymore.
Curious how your content reads to someone who isn’t emotionally attached to it?
We’ll tell you which character you’re playing